Mission
We are on a mission to inspire Hong Kong women to
- Get rid of the harmful chemicals and hair straighteners
- Free their hair and let their hair dance
- Dare to be truly themselves
- Love their natural hair and themselves
Vision
Our vision is by 2035, all Asians with textured hair will be aware of their hair type and know how to care for their hair properly. They know how to awaken their beautiful hair and feel confident in their natural hair.
Not sure who to credit for this great photo!
At Freewaves™, we consider these values as the cornerstone of our brand.
True to yourself is the core value we uphold, that’s how we can be our very best!
Freedom represents breaking free from expectations, allowing us to express our true self through our natural hair texture.
Fun is the joyful experience of being who we are, confidently.
Each person is unique ; each wave is unique. We can express our uniquely beautiful self through our unique hair.
Inclusive is the community spirit we strive for, where everyone feels welcomed being themselves with their hair texture and style.
These values are not just words but our perspective on beauty.
Freewaves™ is a wavy hair experience that celebrates our inner and outer beauty.
My Story
I’m Ella. Spent my whole life battling with my hair, calling it unruly, difficult, uncooperative! The only time it looked good was when I straightened it. And when I straightened it, I damaged it.
Until one day, I found out I have got wavy hair!!!!
All these years I’ve been trying to iron out kinks that are desperately wanting to come out as beautiful waves!
I can look beautiful too!!!!! I wish all other Asians who share my experience can awaken their hidden waves too!
Wavy hair needs special care and support.
So I experimented and got myself a lab and cosmetic chemist and spent 12 months defining and refining my wavy hair formula and testing it on my friends!!
The great news is that you don’t have to do all this because at Freewaves™ we’ve already done it – and it’s bottled into 5 products and are ready for you to use right now.
Invest in the Freewaves™ Set and set your waves free!
Our Small Team
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Founder Ella
Struggled with her hair her whole life. On a mission to inspire women in Asia to embrace their natural hair texture through healthy haircare.
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Co-Founder Pete
Never had he thought in his wildest dreams that he’d enter the haircare business…
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Marketing Manager Ohlala
Ohlala has naturally beautiful hair. He understands the struggle of modern people. He empathises with us. He would like to inspire us to embrace our natural hair texture too, knowing that we could be beautiful like him.
Shipping
Free Hong Kong shipping for orders over $500.
Shipping fee of $50 is charged for orders under $500.
All orders will be processed within 1-2 working days. Parcels are expected to be delivered within 2 to 4 working days.
So you can expect to receive your parcel within 6 working days from when you place your order.
Due to the nature of our products (personal care items), we cannot accept returns.
Contact Us
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Email
hello@freewaves.hk -
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